Frank Sinatra Pitches Jack Daniels In New Ad Campaign
Thursday, February 27, 2014
(Undated) -- Jack Daniels and Frank Sinatra make for a smooth combo in a new whiskey ad campaign.
The Tennessee spirits maker is resurrecting its number one "pitch fan" for a series of TV ads for its Sinatra Select brand. The ad rollout comes with the blessing of Warner Music Group and the family of the late crooner. Jack Daniels credits Sinatra with raising its brand to national prominence through his frequent mentions of Jack during his performances. In a tip of the hat to the legendary singer, Jack Daniels began selling bottles of the super premium Sinatra Select at airport duty free shops in 2012. It expanded to retail outlets in select markets last year and will begin a national rollout in June with prices per bottle of 150-dollars and up.